1. Outward Self-Confidence
Outward Self-Confidence: Build confidence in the young women as they present themselves to professional audiences.
Designed by famous dress designer, Juan Carlos Pinera
About the Designer, Juan Carlos Pinera:
Sold in many luxury boutiques around the globe; the Juan Carlos Pinera brand has become synonymous with fit, quality of workmanship and luxurious fabrics that are the highlight piece of special occasions, pageants and red carpet events.
When the Executive Director, Nadia Shirin Moffett, called Juan to design this Signature Dress, she knew he would be the right designer. Moffett previously had a custom dress designed by Pinera when she competed for Miss USA in 2010.
2. Inner Self-Worth
Inward Self-Worth: Develop self-worth and acceptance through having a positive experience in new environments and owning professional attire.
Made with light pink tafetta, the dresses are perfectly fitted to every girls' body type to ensure it compliments her figure and builds her self-esteem.
"We specifically went with an A-line 1950's style wrap dress because we knew it would not only be beautiful, but would be plattering for every body type." - Nadia Shirin Moffett, Executive Director of The Queen's Foundation
3. State-wide Representation of TQF
State-wide Representation of TQF: Build positive branding and representation of The Queen’s Foundation to the public.
The dresses were custom designed for The Queen's Foundation by Juan Carlos Pinera, to ensure a flattering fit for girls of all shapes and sizes as well as to brand The Queen's Foundation in a powerful way when girls wear their dresses to special events and conferences.
TQF's New Signature Dress Initiative
Background of Dress for a Queen Initiative
Since 2010, TQF has provided countless opportunities for middle and high school girls it serves to attend statewide events where girls can be exposed and see examples of adult women leading in their careers and community. Such events include: The Governor's Conference for Women, Junior League Leadership Summits, United Way Women’s Leadership Events, and a variety of corporate and community leadership conferences. For these events, girls are coached on attire, networking and professional conduct yet the challenge continues to be ensuring appropriate attire is worn by each young woman. Additionally, girls will often feel less than confident in their self-presentation if their attire isn’t comparable to the general population of guests in business professional attire. This is often due to lack of financial resources and limited access. It is important to TQF that the girls feel confident and special. As we continue to coach girls on dressing right for their body type and the importance of positive self-presentation, the need for a uniform dress has presented itself. This inspired the initiative, Operation: Dress for a Queen.
Operation: Dress for a Queen will gift a standard a-line dress designed by a professional designer, to every TQF girl that currently is in TQF’s programs across the state.
Here are some basic facts about the initaitive:
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One signature dress for one girls costs $140.00.
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High quality light pink tafetta fabric with the TQF embroidered logo on the left breast
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Designed by Juan Carlos Pinera
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Designed specifically for TQF and engineered to compliement every body type
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Provided to girls after first completed year of TQF (signifies completion of major milestones in the program)
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TQF's goal is to raise funds for 204 Dresses by January 1, 2015
The Dress for a Queen Initiative kicked off on September 23-24, 2014 in Asheville, NC at the Biltmore where the Wells Fargo Wealth Managment Women's Summit took place.
o $8K was awarded to TQF at the event by Wells Fargo Foundation, to sponsor girls at $500 each for the 2014 PowerHouse Project. This is a mentor-internship program that develops and prepares young women for higher education.
o An additional $7,200 was raised the day of the event in general donations and dress sponsorships for TQF girls by summit attendees.
o 102 handtags completed for the TQF signature dresses decorated and completed with personalized messages of encouragement by Wells Fargo women. Girls will read these messages when they first receive their dresses in 2015.
o Completed new marketing video that will be part of TQF’s largest marketing campaign, set to launch in Spring 2015. The video will be a collage of Wells Fargo women encouraging adult women to support the next generation of girls and get involved with The Queen’ Foundation.
o Over 80+ women signed up to become involved with The Queen’s Foundation either as a mentor, volunteer or advocate.
For inquiries to host a presentation to support this initaitive, please contact TQF’s executive director, Nadia Shirin Moffett at: nadia@thequeensfoundation.org or 866.563.8848
The Uniform Dress Code: We believe the standard dress uniform will accomplish three main objectives:
TQF girls in the signature dress pictured at Biltmore Estate in Asheville, NC with regional directors for North Carolina & South Carolina Wells Fargo Wealth Management.